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Folk Lounge is redefining what cultural preservation looks like in the 21st century—not as museum work, but as urgent community infrastructure. Founded by multidisciplinary artist and design leader Shagho, this LA-based craft collective transforms public parks into contemplative making spaces where traditional ornamental practices become direct responses to nature deficit, digital overwhelm, and the breakdown of intergenerational knowledge transmission. With partnerships spanning institutions like the Wende Museum and Pasadena Heritage to LA Design Weekend and corporate retreats, Folk Lounge is bridging scholarly rigor with grassroots cultural stewardship—proving that the antidote to our contemporary crises might just be gathering to make beauty with our hands.

press kit

  • An interdisciplinary collective practicing craft & expanding the grammar of ornament.

  • Folk Lounge is a contemporary craft collective founded by multidisciplinary artist and design leader Shagho that bridges ancestral ornamental traditions with urgent contemporary needs. Through contemplative craft circles held in public parks and collaborative programs with cultural institutions, Folk Lounge creates living spaces where traditional practices become responses to the crises of our time: nature deficit, digital overwhelm, cultural homogenization, and the erosion of intergenerational knowledge transmission.

  • Shagho is a multidisciplinary design leader, artist, and cultural practitioner who works at the frontiers of innovation and community. She is also a founder of Folk Lounge, hosting Embroidery Socials around LA.

  • Shagho is a multidisciplinary design leader, artist, and cultural practitioner who works at the frontiers of innovation and community. As founder of Folk Lounge, she facilitates cultural programming to study the grammar of ornament known for Embroidery Socials across LA parks to explore how traditional craft practices foster community, continue cultural preservation in contemporary urban settings, connect us with land and encourage being. Born in Vladivostok, of Armenian and Russian heritage, she holds a BS in Fashion Design and an MFA in Human-Computer Interaction from California College of the Arts. She believes in the power of collective making to weave new connections between past wisdom and future possibility.

assets

  • 3 Folk Lounge logos

  • 2 Founder headshots

  • 2 Founder portraits

  • 4 Embroidery workshop photos

  • Website: https://www.folklounge.com/events

  • Instagram: @folk.lounge

  • Instagram: @_shagho

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